Robert EggersNosferatufromFocus Featuressank its teeth into the Christmas box office.
3 and 5 at the domestic box office.
The overall box office is down just 3.5% vs. 2023 and indies are doing some of the lifting.
Lily-Rose Depp in Nosferatu, Timothée Chalamet in A Complete UnknownEverett Collection
Having the holiday fall on a Wednesday is a gift, distributors say.
Horror can certainly pop but isnt a typical offering on Christmas, which skews family friendly.
Its always a bit risky to enter that frame but particularly so with gore.
This is classy horror, an upscale period piece with stunning cinematography and a beloved director.
Audiences were 54% male/46% female with Caucasian at 58% followed by Latino at 22%.
A notable 40% of the audience purchased their tickets before the day they saw the movie.
Thats in part due to shows in Imax and other large format screenings, often late night, whenNosferatuopened.
There was big creepy marketing push and sarcophagus popcorn tins sold out fast.
If you want one now, they are pushing $100 on eBay.
Focus also placed actual, full-sized sarcophagi in ten theaters with lots of TikTok-able opportunities.
There were bigNosferatuexperiences for influencers in NY and LA.
Produced by Jeff Robinov, John Graham, Chris Columbus, Eleanor Columbus, Robert Eggers.
Production Companies are Maiden Voyage Pictures, Studio 8, Birch Hill Road Entertainment.
A Complete Unknownwas also a triumph at no.
The film skewed 51% female and 45% under 35.
Half attended because of subject matter and 36% because of Chalamet.
Beyond Dylan or Chalamet, fans of musical biopics in general also showed up.
But, likeNosferatu, it found success in suburban theaters, highlighting broad appeal.
Both films also held pretty steady day-to-day without major drop-offs.
Marketing included campaigns and giveaways with Levis, with Gibson, with Bob Dylans own whiskey brand Heavens Door.
Imax held sneak previews of the film a week early in 30+ theaters.
It expands to an additional 150 Imax theaters next Friday.
Bloody Axe Woundfrom IFC Films opened Friday in 237 theaters to $45k.
This is the U.K.s Oscar submission for Best International Feature.
Neon docudrama2073by Academy Award-winner Asif Kapadia grossed $5.1k on two screens in NY and LA.
