This year wasnt any different.
However, studios have been able to bust through in the past with horror movies and female skewing titles.
The last time a No.
Ke Huy Qua and Ariana DeBose in ‘Love Hurts,’ left' and Olivia Holt in ‘Heart Eyes’Everett Collection
Will studios ever commit big marketing dollars to get sizeable grosses again over the challenging frame?
The 18-34 crowd repped 67% of the weekend so far.
PLFs are only driving 16% of the weekend on this Josh Ruben directed R-rated horror pic.
‘Heart Eyes’Christopher Moss
PostTrak really wasnt any better forLove Hurtsat 61% positive and 41% definite recommend.
PLFs repping a third of the 87North productions ticket sales.
We were told bothLove HurtsandHeart Eyeswere going to be date night movies.
By the way, thats the biggest opening weekend ever for an IMAX-exclusive music release.
1 with a hopeful$20Msecond frame.
Heart EyesandLove Hurtsbegan previews at 2 p.m. in around 2,600 locations.
Both movies have some PLF screens that hopefully will work to their advantage.
In more coincidence, each title carries a production cost of $18M.
Heart Eyespreviews are on par withCompanions $1.1M Thursday previews a week ago.
The difference between the two movies is thatCompanionis a genre thriller whileHeart Eyesis sold as more of a slasher.
Pre-Covid, studios made it their plan to space out genre movies.
