For these three months, Netflixs average audience reach stood at 43.2M, compared with BBC1s 42.3M viewers.
Monthly audience reach is one measure, not the perfect measure.
Both regularly deploy a digital-first strategy, meaning episodes of tent-pole shows premiere online before linear television.
Keira Knightley in Netflix series ‘Black Doves’Netflix/Sister
Netflix tends to measure itself against portfolios of channels in the UK rather than individual networks.
The BBCs total audience reach in December was 52.7M, compared with Netflixs 46.4M (chart below).
BBC iPlayer is the fastest growing TV streaming service in the UK.
BBC1 and ITV1 vs NetflixDeadline
