Netflixstock flirted with the $1,000 mark Wednesday, hitting all-time highs in the wake of the companys spectacularearningsreport.

It also exceeded forecasts for revenue and earnings per share andannounced price hikesin the U.S. and other markets.

Rate increases generally irritate consumers but satisfy profit-hungry investors.

Netflix offices, LA

Netflix offices, LAGetty Images

Michael Morris of Guggenheim Securities also upped his target, to $1,100 from $950.

As good as it gets?

he wrote in a client note.

Netflix Alfred Hitchcock series

We dont think so.

Even the more circumspect voices on the Street had to give Netflix its due.

Netflix has not operated as a media company, but rather as a tech company.