Netflixstarted its move into original programming with dark and broody dramas such asLilyhammer,House of CardsandNarcos.
Prestige elite programming plays a very important role in culture.
But its very small.
Bela BajariaCharley Gallay/Netflix
Its a boutique business, he told the NYT.
Is it a critically acclaimed show?
Does it win awards?
Zero Day(Netflix)
Is it a show audiences love?
Is it one that people at your dinner parties in New York and L.A. talk about?
Like I said, no one knows.
Today, were making more prestige TV than ever.
Bajaria also pushed back on the idea that entertainment has all become the same.
It feels like theres been a dimming of our imagination and even of possibility.
But we can, and we do plus a whole lot more.
Some people also think that everything out there looks the same, she said.
Last year, the 15 highest-grossing films were all sequels, reboots or spinoffs.
Creativity is not dead not on Netflix, and not for the creators we work with.
Theyre always coming up with amazing, original ideas we cant stop thinking about, she said.
