Our approach to pricing has been remarkably consistent over many, many years, Co-CEOGreg Peterssaid.

How we actually deliver that promise of more value.

Every plan has to earn its spot on the roster, the Co-CEO said.

Netflix

Netflix’s office building in Hollywood, CaliforniaRobyn Beck/AFP via Getty Images

It has to deliver enough value to consumers that it doesnt add to the complexity and induce consumer confusion.

Starting tomorrow, it added, prices are going up in Spain and Italy.

Netflix headquarters in Los Anglees