Netflixhas tapped veteranadvertisingexecNicolle Pangisto lead their growing sales efforts in U.S. and Canada.
2, overseeing the U.S. and Canadian markets.
After entering the ad business two years ago, Netflix shuffled its executive team leading the initiative.
Netflix’s sign atop of one of its Los Angeles buildingsAndrej Sokolow/picture alliance via Getty Images
Still, the company is early in what it has called its crawl-walk-run entry into advertising.
With reach to some 65 million households, Ampersand has more than 75% of the addressable TV market.
Prior to her time at Ampersand, Pangis held posts at Xaxis, GroupM and 24/7 Media.
