On the top line, We have a pretty good sense of predictability of our revenue.

Were primarily a subscription model.

So we start with that, and then we also set our margin targets.

Netflix Alfred Hitchcock series

Were a learning machine.

So its fluid, its iterative.

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Netflix has a massive household audience of about 700 million globally.

Solutions for password sharing have successfully boosted revenue and 2025 is a pivotal year for Netflix advertising tier.

Investment is key, in expanding first-party ad tech stack, audience measurement, and a sales operation.

Live creates more appointment viewing, more conversation … We saw with the Tom Brady roast.

We saw, it with John Mulaney on the talk show side.