The media giant made the announcement atCES, whereit is joiningDisney, Fox, Warner Bros.
Discovery and other entertainment players leaning into technology.
Peacock early on after launching in 2020 put an emphasis on live sports and news.
A Comcast NBCUniversal building in Universal City, CARonen Tivony/SOPA Images/LightRocket via Getty Images
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Another area getting a boost is creative ad performance.
The new tech enhancements will be integrated into sales efforts across the full slate.
