When I think about theUpfronts, I think about content.
I think maybe the more provocative question is, does content still matter to your brands?
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Not surprisingly, he believes the answer is yes.
(L-R) Snoop Dogg and Mike Tirico at the 2024 NBCUniversal Upfront presentationVirginia Sherwood/NBCUniversal via Getty
These consumers are not media agnostic.
They are watching Broadcast, Cable and Streaming.
This will likely be the last Upfront presentation before NBCU splits in two.
