The essential goal is to make premium video more widely available.
The Farmers Dog is another national brand that would benefit from the Universal Ads opportunity, he added.
Were all trying to avoid walled gardens and democratize access to premium video, he said.
CES in Las VegasArtur Widak/Anadolu via Getty Images
That means that coming together makes a ton of sense.
Many SMBs have increasing concerns about the unruly environment of social media, he said.
As they mature their brands, it makes sense for them to graduate to premium video.
Gould said he was putting my CNN hat on to discuss the developments at Meta.
The reality is, we dont need to moderate our content, he said of the news internet.
Rooke said he expects more partners to join Universal Ads.
He said it is not a competitor with Trade Desk or Googles buy-side platform.
This is an entirely new category that is highly complementary of existing platforms.
Its just become hard for them to transact in a way that is easy.
She acknowledged panel moderator and CNBC correspondent Julia Boorstins description of the group of participants as frenemies.
