NBC Expands Partnership With Macy’s For Thanksgiving Parade, 4th of July Fireworks; 10-Year Rights Deal To Include New Program

NBC and Macy's have agreed to a 10-year rights deal that also includes a new program

February 25, 2025 · 1 min · 58 words · Larry Reese

NBCUniversalis extending its partnership with Macys via a 10-year programming rights deal.

The event was also the top Spanish-language TV program in its timeslot on Telemundo for the third consecutive year.

TheMacys 4thof July Fireworksalso did well, raking in a three-year high of 7.6M viewers across all platforms.

The Goku, from Dragon Ball, balloon floats during the annual Macy’s Thanksgiving Day Parade in New York City on November 28, 2024. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

The Macy’s Thanksgiving Day Parade 2024CHARLY TRIBALLEAU/AFP via Getty Images