MIP Londons organizers say the debuting event has attracted buyers from the likes of Netflix, ITV and Disney.
More than 80 companies have committed to the event in February next year, according to RX France.
They were previously run atMIPTV.
London will host a MIP event for the first time in FebruaryKarl Hendon/Getty
February has been dominated by the London TV Screenings over recent years.
Enthusiasm for the event has been muted, with some exec privately questioning the logic behind its launch.
As with any event, the verdict will come in the numbers.
This year, the BBC moved its event into the London TV Screenings fold for the first time.
