The capacity is 1,300 in each.
Its not MIPTV, lets be clear on that.
MIPTV, for many reasons, was not working at that time of year.
Lucy Smith, Director of the Entertainment Division of RX France and MIP MarketsRX France
We have no regrets; we know that was the right decision and that we had to retire it.
We decided to look at that and see what kind of format a new event would need to take.
So, when I say its not MIPTV, I mean its not an exhibition.
One of the market floor spaces. Credit: RX France
Its a new punch in of market for us, its a new format.
As opposed to companies coming in and buying space, its plug and play.
You turn up and youve got a meeting space.
Of the 350 buyers signed up so far, RX says a healthy proportion are coming from outside Europe.
Two days will be given over to MIPDOC and MIPFORMATS.
The factual and formats crowds valued having their own moments within MIPTV and this retains that flavor.
The Thursday will have a kids TV focus, building on the success of MIPJUNIOR.
That speaks to one of the things MIPTV had been doing well.
Its focus on FAST in its twilight years proved popular as content owners spied an opportunity for new business.
There will also be some seriously splashykeynotes.
For more than 50% of the audience, it is a really important co-production market now.
London TV Screenings
Becks and Bajaria may be on board, but RX Frances new event has ruffled feathers.
The screenings are free to attend (if youre invited).
Weve heard everything, weve heard the question; is their room?
And the [MIP London delegates] are not already here.
That means youre getting more business opportunities.
And we are trying to be really thoughtful and respectful when it comes to scheduling.
That can only be better for everyone.
