Some micro-drama producers have also turned to AI in their process to maximize cost efficiency.
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However, the dramas have also surfaced concerns over storylines and content.
For example, Indonesias Telkomsel offers a FlexTV bundling package.
ReelShort is one of several micro-drama apps booming in AsiaJakub Porzycki/NurPhoto via Getty Images
South Korea is also another key growth market in Asia for short-form video content, with streamersTvingandWatchaintroducing micro-dramas.
The top five micro-drama apps monthly active users grew 5,848% year over year from end-2023 to end-2024.
In December last year, Tving launched a dedicated section for vertical short-form video content optimized for mobile.
Tving plans to launch original micro-drama content this year.
More players, including gaming companies, have also started to invest in micro-drama.
