The worlds largest annual gathering of theater owners and studio partners runs Monday-Thursday in Las Vegas.
But enough is enough, he said, and 45 days should be the minimum.
The bouncing around confuses consumers.
Michael O’Leary, president and CEO of Cinema UnitedGetty Images; CinemaCon
We would like to see the window stabilize.
We think theres confusion among the moviegoing public as to how long movies are going to be in theaters.
How long is it going to be available?
Where can I see it?
There are going to be bigger movies where its going to be longer than that.
Marketing is the other side of windowing, he said.
A window is great, but you have to have a window that is supported by meaningful marketing too.
Look at last year, the marketing behindWickedwas global and the reach was incredible.
There is clearly a kind of chronic cynicism which infects this industry, he said.
Noise has increased amid a slow start to 2025.
Nearly every live thing has come back successfully.
At the box office, he said, the trend is not reversing.
Obviously the first quarter was, was a tough quarter, says OLeary.
This industry is recovering, but were not recovered …
