She also called on producers not to deify or fear AIs role in the future of production.

In fact, they werent even at the bus stop waiting for the TV bus to come.

Of course, now we know they were all making their own way to the land of digital.

Meta’s Louise Holmes was speaking today

Meta’s Louise Holmes was speaking todayPhoto by Cheng Xin/Getty Images

Living the future is one of our values at Meta, she said.

Its not a comfortable way to live and can be exhausting at times, but it is exhilarating.

We need to respond with enough urgency.

Mark Zuckerberg leaving the federal courthouse in Washington, D.C., on April 14, 2025

Dont be afraid of AI, she said.

Make a point of understanding it.

Embrace it, experiment and make it work for you.

Personally, I see AI not as a threat but as an opportunity.