Accordingly, Ordonez fronted a Prime Video Presents… showcase in Poland just last week.
So why havent we heard more from her?
We have been in a pure building stage over the last two years, Ordonez tells Deadline.
Clockwise from top: ‘Ingebritsen - Born to Run’, ‘Blue Cave’, ‘STHLM Blackout’ and Prime Video EUX boss Ritchie OrdonezPrime Video
The change for me this year is taking on the Nordics and the bifurcation of the European business.
Amazon hasnt directly commented on the specifics of the layoffs.
Neither come from content backgrounds Ordonez came up through marketing and Bellan-Ricou through a boardroom-focused career.
Ritchie Ordonez with Prime Video Poland talent at a showcase event last weekPrime Video
We work very closely together I spend more time with her than I do my husband, jokes Ordonez.
We realized we needed a very different playbook.
The necessity to write the rules of a new playbook is obvious.
Streaming in Europe has changed significantly over recent years, as studios refocus on profitability over subs growth.
There is a game to win in these countries, she says.
Our goal is to grow sustainably with a path to profitability.
These are meaningful countries, but theyre smaller than EU5, so its about looking at bespoke content needs.
Its about giving the customers the same robust content slate, but with more efficient ways of building that.
I hope people walked away understanding that.
Its only really the last two years weve been doing originals in Poland.
This came after Viaplay pulled out of the production game.
For Prime Video EUX, this is an option thats being explored.
The reality is were open, says Ordonez.
We know we have to work leaner in those countries, so were pretty flexible on the models.
We have co-produced in the Nordics and partnered with broadcasters in the Netherlands.
Meanwhile,Fallouthas been hit in most EUX territories thanks to the strong gaming cultures in the countries.
In Turkey, Korean seriesMarry My Husband, which was co-produced with local streamer TVING, landed well.
These programs are really starting to travel, says Ordonez.
We dont see any cannibalization, frankly, when we have theatrical launches.
Looking ahead,Andrew Bennett is set to replace Barry Furlongat the head of Amazon Europes Prime Video teams.
That has really captured the local culture, she adds.
Getting the content right is the most challenging thing you dont have a lot of shots at that.
We have to be thoughtful about it and were learning from all of the things weve launched.
Ordonez and co will soon get the chance to apply that knowledge to the next stage of EUXs lifecycle.
