Well start some early messaging with some people who we think are in the higher tier of usage.

We will offer a way to essentially add a member, starting in the first quarter.

And then as we go through 25, youre going to see the filters get tighter and tighter.

Max password-sharing crackdown

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The move follows that of rival streamers.

Disney+ first mentioned last year that it would look into its customers password sharing.

Itannounced the crackdownlast spring andrevealed details of its plansin September.

Zendaya as Rue in ‘Euphoria’

Hulu hasfollowed in its corporate siblings footsteps.

The streamer said in June 2023 that itsaw a surge in signupsamid the crackdown.