Discovery has followedNetflixs lead and debuted an extra member add-on feature on its flagshipstreamingserviceMax.
The long-expected initiative is designed to stem the effects ofpassword sharingand generate incremental revenue.
Only one add-on is allowed per account.
‘The Last Of Us,’ a signature show on MaxHBO / Liane Hentscher
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Netflix even once bragged about it as a sign of its consumer-friendliness.
As streaming grew, however, companies realized the financial stakes and began cracking down on the practice.
Netflix introduced its paid password sharing setup in 2023 after testing it in several markets.
Disney has also toughened up on password sharing.
These Extra Members will have their own login credentials separate from the primary account.
Extra Member Add-On is limited to one add-on per account.
WBD will report first-quarter earnings on May 8.
