The deal is big, though, with sources suggesting that it was worth north of $50M.
The move puts Peacock front and center in the dating space withMAFSjoiningLove Islandand a slew of other romantic formats.
MarriedatFirst Sight is based on Danish seriesGift Ved Frste Blikfrom Snowman Productions that originally aired on public broadcaster DR3.
‘Married at First Sight’Lifetime
The show is particularly huge in the UK and Australia and has many celebrity fans.
Saoirse Ronan recently said thatMarriedatFirst Sight Australia was her favorite reality show.
If I met someone fromMarriedatFirst Sight, I would die, she said.
The couples spend their wedding night in a hotel before leaving for a honeymoon.
Upon returning home, they live together as a couple for eight weeks.
Thereafter, they must choose to divorce or stay married.
Relationship experts include Dr. Pepper Schwartz, Pastor Calvin Roberson and Dr. Pia Holec.
Season 18, which features couples from Chicago, premiered on Lifetime in October.
Season 19 will stream on Peacock later this year.
MarriedatFirst Sight is produced by Kinetic Content, which is backed by Peter Chernins The North Road Company.