But, he acknowledged, setting ticket prices is complex.
We are watching our pricing strategy very, very intently, he told analysts on a call afterearnings.
We really got pretty aggressive … with our pricing.
Marcus TheatresMarcus Theatres
And so, were sort of triangulating.
Whats the right price for the right person at the right time?
And we continue to refine that.
But adjusted profit of $23.7 million jumped 61.3%.
Admission revenues rose 15.4%.
Attendance grew 29%.
Thats been a focus of theater chains to drive audiences into seats post-Covid.
In November 2024,Marcus Theatresintroduced Marcus Movie Club.
