Macy’s Thanksgiving Day Parade Draws Largest Audience Ever With More Than 30M Viewers

The Macys Thanksgiving Day Parade drew its largest audience ever this year, according to NBCUniversal.

About 24M tuned in onNBCalone during the live telecast from 8:30 a.m. to 12 p.m. That makes it the most-watched entertainment show on linear television since the 2020 Academy Awards on ABC.

The parade is a tradition like no other.

The Goku, from Dragon Ball, balloon floats during the annual Macy’s Thanksgiving Day Parade in New York City on November 28, 2024. (Photo by CHARLY TRIBALLEAU / AFP) (Photo by CHARLY TRIBALLEAU/AFP via Getty Images)

The Macy’s Thanksgiving Day Parade 2024CHARLY TRIBALLEAU/AFP via Getty Images

The 2024 Macys Thanksgiving Day Parade was hosted byTodayShow personalities Savannah Guthrie, Hoda Kotb, and Al Roker.

See aphoto gallery from the parade here.