Amperes influential analyst Guy Bisson broke out key data in a presentation titled: The Open Plains AfterPeak TV.
What do you land on after a peak?
Either a valley or possibly an open plain.
Courtesy of Netflix
We are on the open plain of post peak TV.
We are flat, and weve been flat since the end of 2022, he said.
Its a new world order, he continued.
The industry was scaled for 100% peak TV, and it now has to navigate 75%.
Theres a rethink required about how companies interact and operate with and against one another.
Bisson said the upshot is they are increasingly behaving like traditional commercial broadcasters.
Streamers moved heavily into unscripted around 2019-2020 and they have not looked back, Bisson said.
We have moved from one in three series orders being unscripted to half of streamer series orders being unscripted.
According to Bartel, the broadcastifciation of streaming followed the streamification of broadcast.
But the opposite doesnt work.
