The legislation gives individuals the right to authorize the use of their voice and likeness in digital replication.
That post-mortem right, though, terminates no longer than 70 years after an individuals passing.
This AI living in the wild west is over, Drescher said.
Capitol Building in Washington, D.C.Getty
Its time to define whats right and whats wrong.
Mason said that the bill impacts beyond just the creative community.
A provision allows platforms to avoid liability if they promptly remove unauthorized deepfakes.
Mary Davis andRandy Travisspeak onstage during the the Grammy on the Hill awards dinner in Washington, D.C. on Tuesday. (Photo by Paul Morigi/Getty Images for The Recording Academy)
As he stood by her, his wife read a message from him.
The White House has not yet weighed in on the legislation.
A hearing before a Senate Judiciary subcommittee is planned.
They also have to establish policies to terminate the accounts of repeat violators.
Plaintiffs also can seek punitive damages if malice, fraud, knowledge or willful avoidance can be proven.
The bill also makes it explicit that platforms are not obligated to monitor third party content for potential deepfakes.
