Fox Corp.CEOLachlan Murdochsays the companys advertising outlook will not be affected by the outcome of the presidential campaign.
Considering the matter more sincerely, he went on to say, I dont think it would impact us.
In the market that were seeing, were seeing a tremendous amount of growth and health.
Fox Corp. CEO Lachlan MurdochEfren Landaos/Variety/Penske Media via Getty Images
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The current political season has brought a tidal wave of revenue, Murdoch said.
In 2020, there were national dollars spent as campaigns shifted toward national from local.
In 2024, Murdoch said, the cycle sort of reverted to form.
Campaigns on all sides of politics have shifted back toward more local, targeted spend.
The streaming platform is now on pace to generate $1 billion a year in revenue.
Murdoch noted the companys sports portfolio has provided campaigns with sizable platforms across college football and the NFL.
