Korean streamerTvingunveiled several plans to expand its coverage of the professional Korean baseball league (KBO League) after a successful first year, making a big bet on boosting subscriptions through live sports.
This expansion will include more user-friendly features on the platform and increasing its programming of the weekly baseball show Tving Super Match from once to twice a week from the start of the regular season on March 22.
With key shareholders inCJ ENMEntertainment Division, Naver and JTBC, Tving has fended offstreamingcompetition from Netflix, Disney+ and Wavve through different strategies, including signing a three-year contract with the popular KBO League for 135 billion won ($93 million) to offer online streaming service from 2024 to 2026.
TVING’s KBO League ‘Super Match’ showTVING
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The league first started in 1982 and currently features 10 teams from around South Korea.
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CJ ENM said that Tving will introduce additional features for this years coverage of the KBO League to enhance the viewing experience, including a search function (by match and player) and short-form content through a Shorts tab.
Tving will also add advanced pitcher-batter win rate prediction data in text-based live broadcasts to provide viewers with more tools to analyze and follow matches.
The Tving Super Match show will also be broadcast every Tuesday and Friday up from its once-a-week programming in 2024.
The broadcasting team for the 2025 season of the show has also been expanded, with Jeong Yong-geom, Lee Dong-wook and Park Ji-young joining the existing team made up of Lee In-hwan, Na Ji-wan and Min Byung-heon.
Tving also has other original baseball-related programming on the platform includingLeague of Baseball Nerdsand unscripted showKim Seong-geuns Winter Vacation, with the latter featuring former four-time KBO League Manager-of-the-Year award-winner Kim Seong-geun.
We are preparing an even more advanced broadcast service this year by listening to the affectionate opinions of baseball fans through last years KBO League broadcast, Tving said in a statement.
This year, we will contribute to the development of the KBO League and increase the satisfaction of baseball fans through TVINGs 2025 KBO League broadcast.
