The awards, whose name is short for Mnet AsianMusicAwards, are sometimes called the Grammys of Asia.
This year, they will be handed out during a three-day extravaganza from Thursday through Saturday.
Performances, presentations and interviews will stream on a K-pop channel recently launched on Samsung TV Plus.
Members of K-pop group (G)I-dle at the 2023 Mama Awards at Japan’s Tokyo Dome.Philip Fong/AFP via Getty Images
The stream will be live in multiple time zones.
In Samsung, they will gain a spot on the largest online grid of smart-TVs in North America.
Roku last spring landing rights to weekly Major League Baseball games.
The platform recently hit 88 million active users, a jump of 50%.
Coverage of the MAMA Awards will begin Thursday at 4 p.m. PT with red carpet arrivals.
Rapper and producer Anderson .Paak and producer J.Y.
Park will then take the stage.
