Warner Bros. Todd Phillips sequelJoker: Folie a Deuxhit tracking with a $70M+ projection.
We hear the sequel is exactly what Phillips set out to make: a movie with musical elements.
It does look wonderfully edgy.
Lady Gaga and Joaquin Phoenix star in ‘Joker: Folie à Deux’WB / DC
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That did not happen, withJokerultimately minting $335.4M domestic, $743.3M overseas.
Unaided awareness is strongest with men over 25, followed men under 25 and women over 25.
One rival marketing exec praises Warner Bros campaign as brilliant as theyre marketing the sequel like aJokermovie.
No studio in their right mind this day and age markets a feature musical like a feature musical.
Im told when you have a movie musical, you gotta trick moviegoers into going to see them.
