Jimmy Fallonis bringing his love for marketing to a new unscripted series atNBC.

The web connection has given a green light toOn Brand with Jimmy Fallon.

Its set for premiere later this year.

Jimmy Fallon

Jimmy FallonTodd Owyoung/NBC via Getty Images

The best idea wins.

Samsung will power the On Brand Agencys headquarters.

TheOn Brandformat will be licensed globally by NBCUniversal Formats, a division of Universal Studio Group.

2025 TV Premiere Dates

Executive producers are Jimmy Fallon, Brien Meagher, Rhett Bachner, Pip Wells and Kelly Powers.