Jason Sarlanis, who runs the Warner Bros.
But he said ID is these days willing to match on spend.
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He flaggedQuiet on Set,the hit Nickelodeon investigation that generated headlines aplenty.
Aaron HernandezNancy Lane/MediaNews Group/Boston Herald via Getty Images
These shows brings new viewers to our brand and change the perception of the brand, he said.
These events also work across the three prongs of linear, streaming and globally, he added.
