The tech giant hosted its first upfront presentation for advertisers, a splashy affair in New York last spring.
(It doesnt break out full-year video ad totals.)
In May and June, the platform will also carry five straight NASCAR Cup races.
A Prime Video camera captures the Thursday Night Football actionRobin Alam/ISI Photos/Getty Images
It also has rights to several dozen New York Yankees baseball games.
On Thursday nights, the streamer hosts a show from whatever stadium is hosting the game.
Technology, of course, is another key weapon in the Prime arsenal, Carney said.