It quickly became one of the nights viral moments.

The convention has so far drawn a larger audience than the same time periods of the Republican National Convention.

So folks are absolutely tuning in.

Oprah Winfrey makes a surprise appearance at the Democratic National Convention on Wednesday.

Oprah Winfrey makes a surprise appearance at the Democratic National Convention on Wednesday.Photo by Alex Wong/Getty Images

This is not simply a made-for-TV event as we move forward.

This is increasingly making sure we are reaching voters across all platforms.

TheDNChas credentialed 200 digital content creators i.e.

President Joe Biden, President Lyndon B. Johnson and Doris Kearns Goodwin

influencers in addition to providing them a crescent-shaped pen on the convention floor.

Theres also the blue carpet at the United Center, with figures like Gov.

The DNC said that when it comes to partner-created digital content, the convention drew 55 million views.

The night earlier, one volunteer said, it got so overwhelmed that it came to a standstill.

Before, when [the convention] was only on three networks, people could just tune it out.

Here, I think it makes its way across society.

Roaming the halls were also figures on the right, including Charlie Kirk.

He was confronted by 13-year-old Knowa De Brasco, a Democratic content creator,creating his own moment.

Then again, its a battle for attention in the TikTok era.