Imaxhas namedJonathan Fischer, who has held senior-level executive posts atNetflix,IlluminationandNew Regency, as itsChief Content Officer.
Originals and experiences in music, gaming and sports will also be part of his purview.
Shares in Imax have risen more than 20% in 2024 to date.
Jonathan FIscherCourtesy
The official announcement also noted that Gelfond will continue to oversee IMAX Entertainment.
Globe will continue to report directly to Gelfond and oversee day-to-day operations of the companys Playa Vista office.
Fischer expressed his enthusiasm about joining Imax.
At Netflix, Fischer ran the strategy and finance teams for the global film unit.
He developed the groups data-backed greenlight process and participated in talent negotiations and dealmaking.
Prior to Netflix, Fischer held leadership roles spanning finance, strategy and operations.
Among the 140-plus films in New Regencys catalog are Oscar winnersBohemian RhapsodyandThe Revenant.