Sunday nights Oscar telecaststarted and ended with indelible moments:a stirringWickedduetand a climacticpair of wins byAnora.
Unlike cases like Netflixs global stream of NovembersJake Paul-Mike Tyson fight, scale didnt seem to be the problem.
Its like a plane taking off and landing.
Hulu had a rough beginning and end to the first ever-Oscars livestreamGetty
Those are the riskiest things an airplane does.
He compared the task of authorizing viewers to managing the entrance of a physical venue.
The turnstile gets backed up, he explained.
As a company providing a livestream, you have to really think through that turnstile because then it cascades.
Think of a real concert, where people are waiting to get in and shoving against the doors.
It can make it difficult to get in and keep the doors open.
Disney has definitely invested in real-time capabilities, one streaming veteran told Deadline.
But this is a legacy problem for the whole industry.
Youre building a digital framework on top of linear television.
The Brightcove exec noted that linear TV isnt perfect, but it doesnt have to be.
Streaming promises programmers a one-to-one relationship with viewers, instead of the one-to-many relationship of the broadcast TV era.
That means a dramatic increase in the ability to target select viewers with advertising.
The tradeoff, though, is that glitches sometimes occur.
Others strongly disputed any potential connection.
Its high-profile in showbiz circles, but an average customer isnt going to see it as a black eye.
The optics and timing of the glitches, though, were far from ideal.
This never happened when I just had cable, @hulu.
You better be preparing to give us all the rest of the year for FREE.
Although streaming outages continue to occur across the industry, they appear to be growing less frequent.
The technology is getting more mature, Sweldens said.
There are more companies that have the capabilities and have dealt with it.
Companies will hit one of these issues and learn from it.
Still, he continued, the complexity of livestream delivery are daunting.
Its not like 50 years ago when we put up rabbit-ears antennas on top of our TVs.
