EXCLUSIVE:Taylor Sheridan has helpedSkyShowtimeestablish itself on the European streaming stage.

Yellowstoneis a key attraction for subs, but Sarhan highlights the wider selection from the Sheridan stable.

It taps into what people think about America and strikes a really important chord.

Paramount series ‘Yellowstone’

‘Yellowstone’ is on SkyShowtimeSkyShowtime

Sky and Peacock series have also moved the dial.

What makes us unique is that we were created for Europe.

A lot of global streamers may view our territories as flyover markets, but these are our home markets.

Scott Pelley on ‘60 Minutes’

Eddie Redmayne in ‘The Day Of The Jackal’SkyShowtime

We were created specifically for them.

Thats a big difference in our approach and how we think about things.

It means working in 18 different languages and subtitling or dubbing all international content.

The various markets are also at different stages of growth.

Spain and Portugal are somewhere in the middle.

We launched with a headline price that was better than Max, better than Disney and better than Netflix.

Were the only streaming service to have three plans across all markets, Sarhan says.

There is a bit of subscription fatigue and its incredibly important for us to be affordable.

Post-launch next steps

The service is in its infancy and yet to turn a profit, company filings show.

We are in investment mode right now, Sarhan says.

Theres a lot of headroom.

The shareholders are really happy with the performance.

Sarhan says adding a linear element will address the paradox of choice.

Its about that lean-back experience, being able to tune-in and discover a new series, Sarhan explains.

It dropped 10 in 2023 and the same number in 2024.

It will hit that mark again in 2025.

Notable sprinkles include Polish hit crime seriesSleboda.

This year, the local output has includedSchmeichel, a two-part doc about the titular Danish goalkeeping icon.

Season 2 of Swedish psychological thriller seriesVeronikawill mark the first re-commission of a SkyShowtime original.

As the latest major entrant to the streaming fray on the continent, he says theres space for everyone.

I dont believe in the streaming wars, he adds.