This year, not so much.
The 2024-25 regular season averaged 17.5M viewers, down 2.2% from the 17.9M it generated the previous season.
In fact, viewership peaked while theCowboy Carterartist was performing, rather than at any point during the game.
Taylor Swift and Donald TrumpGetty Images
The NFLs saving grace this year was actually the Chiefs.
1 with 31M viewers.
For further context, the Eagles played in two of the top 15.
Many streaming vets wonder about the technical capacity for handling a live event of this magnitude.
Its a big question mark to me, says one top exec at a rival company.
If Netflix technology got overwhelmed with the fight last fall, what will happen to them?
And the stakes are not low this is the Super Bowl.
The Spanish-language setup is a small but interesting wrinkle in the overall viewing picture.
In an unusual move, Fox Deportes and Telemundo are sharing rights via a sublicense deal.
The Fox Deportes broadcast will also be available on Tubi.
When the Chiefs did ultimately win, it marked the NFLs first back-to-back Super Bowl wins in 20 years.
Generally, the NFL wouldnt lend credence to what had previously just amounted to online chatter.
The noise has gotten pretty loud, though, drowning out almost anything else about this matchup.
However, PresidentDonald Trumpis set to make history Sunday as the first sitting president to attend the Super Bowl.
