Whenever this happens, life is bliss for a motion picture studios marketing department.
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Word of mouth was the fire that ignitedSinners engine.
Movie marketing campaigns are journeys, with layers added along the way.
‘Sinners’Warner Bros. / Courtesy Everett Collection
You want potential ticket buyers to be intrigued at various points of the campaign.
A studio never wants to blow the surprise at the first chance.
A late-breaking campaign only works if the ground has been fertilized before it with great materials.
Some took to social praising the result.
My brothers Ryan Coogler and Michael B. Jordan did it again!!!
Ryan, Thank you for allowing My Queen, I, family and friends to screen it.
see to it yall go check out SINNERS tomorrow!
Its a MUST SEE!!!!!!
(Neon Carnival), Oakland and Los Angeles.
We cant forget the pics prime Easter weekend release date.
Originally,Sinnerswas scheduled for March 7.
The date move also gave Coogler more time to work on the film.
withA Minecraft Movieand Angel StudiosKing of Kings.
That puts the movies four-day take at close to $55M.
