The majority of its contestants come from outside of London.

Its shone such a spotlight on drag and made us think that these people are interesting and fun.

And 10 years ago there wasnt such a focus on regional locations.

‘Smoggie Queens’ renewed for Season 2

‘Smoggie Queens’BBC/Hat Trick Productions

Queers are not this niche group to tap into anymore but have entered the mainstream, he added.

It was a bit weird before, it wasnt very relatable, said Dunning.

The setting was moved closer to the creators hometown and the characters became more reflective of his lived experience.

Hannah Fry

Phil Dunning in Smoggie Queens. Image: BBC/Hat Trick Productions

Fast forward some years andHat Trick Internationalis launching sales atMIPCOMwith an event Sunday night.

We loved how this wasnt a metrocentric place, he added.

Its a small queer community in a seemingly out-of-the-way town.

Id love it to transfer to those kinds of places in Europe.