The world is reeling fromDonald Trumps grandtariff announcement, which was positioned by the U.S. President as liberation day.
World leaders responded with frustration and anger.
A source who works for a body that deals with American networks also sought to downplay the impact here.
‘Lupin’ is made by Netflix in FranceNetflix
Trumps tariffs are really about [things like cars] and not stuff likemedia.
I would say the main impact right off the bat is advertising, said Enders.
Obviously this is not good for any economy right now.
Weve been in a post-pandemic rut and this cannot be good for recovery.
I think that is the main concern of producers given the potential policies of the new U.S. government.
A Europe-wide Audiovisual Media Services Directive allows individual European nations to impose financial obligations and content quotas on streamers.
We have reached out to the MPA this morning for comment regarding next steps.
Local obligations were unsurprisingly a major talking point at last weeks Series Mania.
We therefore must expect a way more aggressive approach towards our European audiovisual sector, claimed Henrard.
Against this background, I am convinced about one thing: we have to react collectively, as Europeans.
It is SPAs highest priority to secure a robust regulatory framework on streaming platforms.
Local industries no doubt will remain nervous.
What is certainly clear is how the devil will, as ever, be in the details.
Trump wants to reshore manufacturing and you cant do that unless a tariff is permanent.
How long will this last?
As long as Trump wants to make it last.
