When it comes to themassive $313 million global openingofWarner Bros/LegendarysA Minecraft Movie,success has many fathers.
Warner Bros is in for 65% on the $150M production, and Legendary 25%.
We heard on Thursday that the movie had a shot at $75M+ after a pickup in presales.
(L-R) Sebastian Hansen, Jason Momoa and Jack Black in ‘A Minecraft Movie’Warner Bros. / Courtesy Everett Collection
Warners is very good at reaching an audience that tracking cant.
CinemaScore reported that the under-18 crowd repped 36% ofMinecrafts audience (who gave it an A).
The under-25 set on CinemaScore showed up at 64% (givingMinecrafta B+).
Its a feat that mega blockbuster house Disney couldnt quell in the poisonous sentiment faced bySnow White.
Minecraftfans feared that the movie was too live-action.
They despised the look of the sheep.
One of the major problems with the first trailer was that the pics VFX wasnt ready.
The second trailer delivered, including vital moments from the game soMinecraftfans knew their game was in good hands.
Its not a coincidence that the second trailer beings Minecrafttrailer, take two in a nod to the fans.
The second trailer only was 3% negative versus the first, which was much higher.
Scroll down to see what fans are doing at McDonalds drive-ins as they go after thoseMinecraftHappy Meals.
We hear that test screenings of the film among kids and parents had significantly higher scores than general audiences.
Even after that first negative trailer, fans were busting to get into test screenings.
Messick flew to Sweden to land them.
They sold them to Greg Silverman, then at Warner Bros production, and Toby Emmerich.
Warners couldnt crack the project.
Before Emmerichs exit, the option to the game were re-upped and talks with Jason Momoa commenced.
Legendary segued out Sollett and brought in Hess.
Talk about a comeback for a director.
During the course of its journey to the big screen, the release date forMinecraftshifted several times.
What a difference a massive hit makes.
I credit Mike and Pam for this movie getting made, says Lee.
The project was never getting made under the previous regime and was reignited by them.
