DoesAIpresent an opportunity or challenge for the industry?
The answer was largely positive from the panel, while they also acknowledged significant challenges around implementation and ethics.
Rep David Unger expressed optimism about the current direction and also noted the transformational impact of AI.
Grace Caroline Currey, left, and Virginia Gardner in ‘Fall’Tea Shop Productions
Its like the birth of sound.
The whole concept of narrative is going to change.
The whole concept of length of content and concept of celebrity is going to change.
Itll take time, perhaps a generation, but were at the very birth of this moment.
For me, this is all very exciting, and Im very curious to see how it unfolds.
Principal Rivera noted that there are still hurdles to overcome in terms of quality control.
The resolution, the color depth, color space.
He said: From the very inception of the company, weve been talking to the guilds about this.
We were really imploring them to lean into this and to think about it.
But youre also starting to see products that could absolutely be used in a filmmaking sense.
A few years ago we had two different major media companies that were negotiating deals with our clients.
One was a film, one was a TV show.
I remember thinking This is crazy.
This cant this cant work.
This is not how the business is going to sustain.
Finally, the panel was asked whether there will be an AI movie star, an AI Harrison Ford.
The panel agreed there would be in the near future.
Jacquemin commented: Yeah, I think so.
It just seems inevitable that therell be some version of that.
