The decision isnt exactly surprising, sinceHallmark Medialaunched its own service and membership program in September.

Hallmark and Peacock have enjoyed a successful partnership since 2022, according to a Hallmark statement.

That includes e-cards and surprising gifts.

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‘The Way Home’Hallmark

In other words, members can earn reward points based on content that they are watching.

Those points, or rewards, can be used in Hallmark stores.

We give content to inspire their lives and their rewards to help them live it.

When Calls the Heart