EXCLUSIVE:Philippines production powerhousesGMANetwork andCreaZion Studiosare working with regional streamerViuonBeauty Empire, an upcoming drama series starring Barbie Forteza, Kyline Alcantara, Ruffa Gutierrez and Gloria Diaz.
Directed by Mark Sicat Dela Cruz and created by filmmaker Real Florido and screenwriter Rona Co, the series lifts the lid on the Philippines highly competitive beauty industry.
The cast includes two generations of former Philippine beauty queens Gutierrez was Miss World Second Princess in 1993, while Diaz was crowned Miss Universe in 1969.
L-R: Ruffa Gutierrez, Barbie Forteza, Kyline AlcantaraGMA Network, CreaZion Studios, Viu
Related Stories
Peter Krause Tells ‘GMA’ That ‘9-1-1’ Fans Shouldn’t Be Surprised By ‘Lab Rats’ Shocker Ending
Jessie Mei Li, Karena Lam, Justin Chien & Toby Stephens Among International Cast Set For PCCW, SK Global Premium Series ‘The Season’
Complementing the female cast is a strong male ensemble cast led by Sam Concepcion and Sid Lucero, while also introducing Korean actor and K-pop star Choi Bo Min.
Watch on Deadline
The story follows rags-to-riches CEO Noreen Alfonso (Barbie Forteza) who is out to take revenge on the people who have wronged her.
She stakes her claim as a new beauty industry player, tearing down the empire that her enemies have built.
Alfonso goes head-to-head against a crass but famous on social media CEO Shari de Jesus (Kyline Alcantara), who is being mentored by a powerful industry veteran Velma Imperial (Ruffa Gutierrez).
But as she tears her opponent down on social media and they destroy each others personal lives, it becomes evident that an invisible player is responsible for the bloodshed happening amidst the ongoing beauty wars.
The series was unveiled at a contract signing ceremony attended by Viu Philippines Country Manager Vinchi Sy-Quia and Head of Content Garlic Garcia; GMA data pipe President and CEO Of GMA Films, Annette Gozon-Valdes; and CreaZion Studios CEO Anter RJ San Agustin and Executive Vice President & Chief Creative Officer Real Florido.
Part of our mission is to promote the Filipino talents on the global stage andBeauty Empireis not just a beautiful project for us, but its actually a testament to the hard work and dedication of the people who come together for a common goal, said Agustin.
We will work hard to ensure that this is only the beginning of more remarkable collaborations between CreaZion Studios, GMA7 and Viu.
Viu has an existing partnership with GMA, through which it has acquired several GMA shows for regional streaming, includingUnbreak My Heart.
CreaZions credits include upcoming real-life crime seriesSeverino: The First Serial Killer, starring Dolly De Leon and Dennis Trillo, as well as feature filmEverything About My Wife, a remake of Argentinian hitUn Novio Para Mi Mujer, which will be released in the UAE, Hong Kong and Macau in May.
