Thepopcorn bucketwars are heating up.
The item comes equipped with an QR code that, when scanned, conjures up a visualized gladiator battle.
The promo language invites fans to finish the popcorn, scan the code, and let the games begin.
Paul Mescal plays Lucius in Gladiator II from Paramount Pictures.Paramount
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Finish the popcorn, scan the code, and let the games begin.
Experience your own augmented reality gladiator battle with the#GladiatorIIPopcorn AR-ENA Bucket.
Get yours at@Cinemarkopening weekend and get tickets today.pic.twitter.com/qINBIfJhg2
And its not just popcorn promos forGladiator II.
The campaign is entitled Make Your Gameday Epic, and meant to coincide with start of the NFL season.
The spot featuresSaturday Nights Lamorne Morris andApples Never Fallactor Jake Lacy, as well.
The cans will hit store shelves in early November.
Theres also a Fandango $10M movie reward toward aGladiator IIticket after consumers buy $20 of Pepsi products.
