For us, thats the trend that is driving the entire industry and fueling all our thinking.
That has informed TF1s strategic approach.
I would say gamification is the trend for three reasons, says Degroote.
‘1 To 10,’ ‘Sea Battle,’ ‘The Masked Singer’ and ‘L’Agence, Nouvelles Destinations’ (inset) Julien DegrooteTF1
The first one is about fun.
It has now greenlit more episodes.
The idea is to familiarize people with co-viewing.
Seefood
With these kind of shows we bring people together in front of the TV.
Degrootes third reason for leaning into gamification is getting viewers invested enough to play along.
It hails from Arthur EssebagsSatisfactionGroup.
Degroote lifts the lid on another paper format from Satisfaction, which TF1 will try out on air.
It has the working titleFocus.
Satisfaction boss Essebag is a well-known host and will front the quiz show.
It will test all different abilities of the brain; logic, memory and so on, Degroote explains.
Youre going have eliminations, and at the end you have only one left for the final round.
If they prove they have the most complete brain, they get the jackpot.
Filming takes place this month.
TF1 also snaggedThe Box, out offormats hotspot Norway.
ITV and RTL in the Netherlands are among the other big-name buyers.
Thats the perfect example of gamification, Degroote says.
Gamification can also be retrofitted to existing franchises, the TF1 unscripted exec adds.
That happened with Endemol France-produced singing competitionStar Academy, which has been rebooted in recent times.
We added some gamification elements.
The big broadcasters all also have more specialist digital channels.
In TF1s case, it has digital networks including TMC and TFX.
The latter is youth-skewed with shows such asTattoo Fixers.
It would be too small for TF1, but plays well to a more targeted audience.
Netflix took international on the first season and is a co-pro partner on subsequent runs.
As of now, it is not attached to the new show, which is about to launch.
After all, everyone wants to get ahead of the game.
