Several Norwegian formats have hit the international market at around the same time.
That ensured a healthy pipeline of new projects, several of which are breaking cover now.
Its a highly competitive market because Norwegians all have many subscriptions and they consume so much content.
‘Nation’s Dumbest',' ‘Nation’s Toughest,’ and ‘The Box’ (inset) NorwayBBC Studios, Lineup, Seefood, Getty
Were a small country with lots of gadgets and screens.
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Against that backdrop, risk-taking is not a choice but a necessity.
They expect a lot of renewal, Hestevik says.
Whodunnitis a new Norwegian format coming to marketNRK
She adds: Theres more competition and I think that also brings us closer to the Norwegian producers.
We need to collaborate more closely.
TV2 is leading the charge but is not having it all its own way.
Pubcaster NRK and others also have unscripted formats that are hitting the international market.
NRK has shows includingHeist AcademyandNations Toughest.
In Norway, the shows following has grown over its five seasons with Season 6 coming.
Formats distributor Lineup Industries sells it internationally.
The result is a highly skilled workforce who are used to working very creatively but on tight budgets.
He spies another factor that gives Norway an advantage in the modern world of TV.
The broadcasters are commissioning digital first.
A raft of agreements were inked for local versions before the first season had finished in Norway.
The show is sold by its producer, Seefood, rather than via one of big international distributors.
The format sees celebrities put in brightly colored containers.
When the container is opened, they immediately face a game or challenge, with zero preparation or forewarning.
Seefoods Aleksander Herresthal created the format.
A friend helped the Norwegian indie boss shake off the lockdown ennui with a surprise rafting trip.
That provided the creative impetus forThe Box, he explains.
That was kind of the theme for the show.
And then the box itself, that was the physical way of creating a format around that experience.
Seefoods military bootcamp formatKompani Lauritzenhas fared well locally.
Lets turn it upside down and find the dumbest celebrity.
Viewers took to the show in big numbers.
It garnered a 33.9% share on TV2, healthily over double the slot average.
The show pokes fun at celebs but is not snarky, Hst adds.
Northern HighlightsBBC Studios moved for the international rights toNations Dumbestand is distributing.
Underlying that is what does it mean to be clever?
The celebs must unmask the killer before theyre all bumped off.
It is a market that is taking more creative risks, Connock says.
Its a territory that can deliver these really creative ideas but do them cost effectively.
