Fandom really exists across our portfolio, he said.
When anybody thinks of fans, the think immediately of sports.
But anyone who knows Fox News knows there are rabid fans of Fox News out there.
Fox Corp. headquarters in New YorkErik McGregor/LightRocket via Getty Images
We see it in entertainment with shows likeThe Masked Singer.
Thats really important because people come to fans for recommendations, he said.
Fandom is shifting and evolving and changing, she said.
A lot of where fandom is expressed today is in the group DMs, in the group chat.
Youre allowing us to talk better trash, Collins joked.
Instead, the main goal was to feed the fans and let them do most of the evangelizing.
But also we set the breadcrumbs along the way.
Another fan-oriented Tubi initiative is Stubios, which is a creator-based venue for originals.
Parlapiano mentioned Issa Rae, who began as a popular YouTuber before leveraging that following to makeInsecurefor HBO.
Its not coming directly from Tubi.
Were honoring their voice.
Franco mentioned Gordon Ramsay as another key talent ally in the effort to generate fandom.
One of the things that fosters a worldwide swath of fans is that he isinvolved, Franco said.
A decided Instagram account, ramsay_reacts, showcases attempts by amateur chefs and fans to cook things.
They send them to Ramsay and he reacts.
Stuff you see inKitchen Nightmaresbut for an individual user.
