This is not an easy one, he said of the general advertiser experience in the milestone season.
With a laugh, he continued, We typically, in the sales group, dont say that.
But I was like, Your brand doesnt have a sense of humor.
From left, MSNBC’s Willie Geist and NBCUniversal ad chief Mark Marshall join execs from Allstate, Maybelline, T-Mobile and Volkswagen at Advertising Week New York.Dade Hayes
Youre brand doesnt have enough … Youre going to be a pain in the ass.'
Brand activations are also slated for the weekend of the 50th, though most details remain under wraps.
Without the brands, we wouldnt have the whole weekend that were doing, Marshall emphasized.
Their pieces tend to have low stakes and get resolved by the end, he added.
The character created the right environment and a construct so we wouldnt be starting from scratch.
Thats whats helped us as we take a big leap as a brand by being part ofSNL 50.
Marsey said the result of the teaming would be revealed soon.
The goal is to deliver a peek inside the studio that you cant get anywhere else.
There is something about watching everything together at the same time that actually is binding.
you’ve got the option to see it on all of the social channels.
Its all anyone is talking about.
Its in clips that are three to six minutes long and there is something unique and different about this.
