Indonesia is one of the centers of the region where people from other countries are used to coming to.
Its important to focus on films that can be interesting to a wide audience, she says.
So we try not to choose very artsy festival titles.
Alternativa Film AwardsAlternativa Film Project
As a result, it created a three-day Industry Days strand.
Through this, the festival supports filmmakers by building bridges between the different regions of the global South.
First of all, as a big event, its not easy to organize, she explained.
When you organize a nomadic event, youre always like a foreigner and newcomer.
Theyll know festivals like JAFF [Jogja-NETPAC Asian Film Festival] and other festivals in the region instead.
Surganova emphasized the importance of collaborating with local partners, to secure support in the awards host city.